They’re the interactive games where players race against the clock to solve puzzles and break free. And now major brands are tapping into the trend. Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too. And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.Presented and produced by Deborah Weitzmann
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Folge vom 31.10.2024Investing in escape rooms
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Folge vom 29.10.2024The Murdoch succession sagaIt has already inspired the hit HBO television series Succession, but now Rupert Murdoch’s family drama is playing out in real life in a courtroom in the US state of Nevada. The 93-year-old media mogul is trying to change the terms of a family trust he made years ago that states that after his death, his four eldest children should get equal voting rights in his empire. Murdoch wants to alter it to give his eldest son Lachlan greater control. We hear from outside the courtroom, look back at Murdoch’s extraordinary career, and talk to two people who know the Murdoch family story well. And we reflect on what the court case might mean for one of the world’s most powerful media empires. (Picture: Rupert Murdoch arriving at a courthouse in Reno, Nevada. Credit: Reuters)Presented and produced by Gideon Long
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Folge vom 28.10.2024The battle for US SteelWe look at how some leaders in the battleground state of Pennsylvania are fighting for the approval of a deal for a Japanese company to purchase US Steel Corporation. That’s despite strong opposition from the unions and both presidential candidates.(Picture: Edgar Thompson Plant in Braddock, PA. Credit: Getty Images/Washington Post)Presented and produced by Monica Miller
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Folge vom 24.10.2024Business Daily meets: Sandra UweraFrom growing up as a refugee to leading the most recognised sustainability label in the world, Sandra Uwera talks about the challenges she's faced, and her drive to improve the lives of around two million farmers and workers around the world, through Fairtrade International. (Picture: Sandra Uwera. Credit: Fairtrade International)Presented and produced by Devina Gupta