At first it was about creating an image that people could aspire to. Then, in the 2000s, brands started promoting their products based on values. Now marketers have entered the ‘dark mode shift’ where the only aim is to ‘ruthlessly’ make money. So says Eugene Healey, brand strategy consultant. He talks to Adam Fleming about the thought process behind branding and how it has evolved over time.
Kultur & Gesellschaft
AntiSocial Folgen
Peace talks for the culture wars. In an era of polarisation, propaganda and pile-ons, AntiSocial offers an alternative: understanding, facts, and respect. Each week, Adam Fleming takes on a topic that's generating conflict on social media, blogs, talk shows and phone-ins and helps you work out what the arguments are really about.
Folgen von AntiSocial
159 Folgen
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Folge vom 12.08.2025Brands and culture
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Folge vom 08.08.2025Sydney Sweeney, jeans and genesA jeans advert featuring the American actress Sydney Sweeney talking about her good genes provoked fierce reaction - and then came the backlash to the backlash.Some people say the advert promotes a eugenicist ideal of blonde hair and blue eyes. Others say it's a sign that the days of diversity in the advertising industry are over. Is 'woke' dead? And what does the controversy tell us about how brands use culture to get our attention?Presenter: Adam Fleming Producers: Simon Tulett, Lucy Proctor, Natasha Fernandes, Mike Wendling Editor: Penny Murphy Production coordinator: Janet Staples Studio engineer: Annie Gardiner
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Folge vom 05.08.2025Do men behave worse than women in the dating game?Cheating, ghosting and catfishing are all rife in modern dating and it’s often assumed that men are the ones behaving badly, with women the victims. But the evidence on which of the sexes deserves the most red flags is more complex than we might assume. Adam Fleming speaks to Dr Jenny van Hooff, reader in sociology at Manchester Metropolitan University, about what studies have shown.
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Folge vom 01.08.2025Dating and toxicityAn app offering women dating safety tools and advice has suspended some of its services following a hack, sparking a debate between the sexes about fairness and respect in dating. Tea, which lets women do background checks on potential male dates, is only available in the USA, but the incident has prompted discussion about similar online groups available in the UK, like 'Are We Dating The Same Guy' on Facebook. Some users say online spaces where they can flag concerns about infidelity or potential abuse are vital for women's wellbeing and safety, but some men feel they are being treated unfairly and that the groups are spreading lies.We spill the tea on the Tea app, look at the laws around what users can and can't say on these groups, and ask whether men really are less trustworthy than women when it comes to dating. Plus, online dating has changed the way we meet potential partners - how has the industry evolved? Presenter: Adam Fleming Producers: Simon Tulett, Lucy Proctor, Nik Sindle, Natasha Fernandes Editor: Penny Murphy Studio Manager: Hal Haines