Business Daily Folgen

We speak to three businesswomen working in traditionally male-dominated sectors.Anna Mareschi Danieli from the Italian-based global steel company Danieli group. Caroll Masevhe, founder of a women-only construction business - Kapcor construction, in Johannesburg; and Patty Eid from Petrofac, a leader in the Middle East’s oil and gas industry. Producer/presenter: Sam Fenwick(Image: L-R, Caroll Masevhe Patty Eid, Anna Mareschi Danieli)

Unlike 'mega-influencers' with huge audiences on social media, 'micro' and 'nano-influencers' have far fewer followers. But small can be mighty in this business. These lower-profile influencers have anywhere between 250 and 10,000 followers, but businesses are increasingly turning to more niche, content creators in a bid to get more authentic engagement. We hear how they're redefining the way brands are connecting with consumers. Micro-influencers Kadide Francy, in Kenya, and Jerlyn De Silva, in India, reveal what kind of money they make from these collaborations. And East African Brewery marketing manager, Kanye Kiuru, tells us how using these kinds of influencers led to a hugely successful marketing campaign for the company.If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukPresented and produced by Izzy Greenfield(Picture: Kadide Francy, a lifestyle micro-influencer in Kenya. Credit: Kadide Francy)

The fruit is a beloved staple of the African country's cuisine, and a key export.But is there a missed opportunity when it comes to Ugandan matoke, or bananas?We speak to entrepreneurs who are making banana wine, fertilizers and hair extensions - adding value for local and international markets.Produced and presented by Zawadi Mudibo(Image: A man drives a motorcycle carrying matoke in Kampala, Uganda in June 2024. Credit: Getty Images)