Business Daily Folgen

Can artificial intelligence and face recognition technology be racist? AI is increasingly being used in all aspects of our lives but there is a problem with it. It often can't see people because of the colour of their skin. Zoe Kleinman speaks to Joy Buolamwini founder of the Algorithmic Justice League, Suresh Venkatasubramanian from the School of Computing at the University of Utah and Calum Chase, an AI expert and author about what is being done to overcome this problem. (Photo: Facial recognition system, Credit: Getty Images)

The EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)

How do brands survive in an era of big data, social media, and increasing consumer cynicism?Ed Butler looks at the case of Royal Enfield motorbikes, whose sales in India were boosted even though it made a point of not paying for star sponsorship - unlike its rivals. But if glossy magazine splashes and billboards featuring big name cricket stars don't cut it anymore, what is the way forward? Ed speaks to two practitioners of the dark arts of advertising - Steve King of social media analytics company Black Swan, and Jason Peterson, the chief creative officer at ad giant Havas.(Picture: Torn and fading billboard car advert; Credit: Spencer Platt/Getty Images)