Business Daily Folgen

The campaign teams supporting Donald Trump and Kamala Harris in the race to the White House are expected to spend a total of more than $10 billion.A journalist with the CBS network, Larry Magid, explains why most of the money will be spent on political advertising on television. Professor Natasha Lindstaedt, from the University of Essex explains analyses why spending on American political campaigns continues to escalate. The marketing expert, Allyson Stewart Allen, explains how the creative teams behind the political messages have learned lessons from advertising products like a new brand of drink. We also hear from Robin Porter, the Head of Political at Loop Me on how the company’s artificial intelligence is helping to target voters, notably in swing states.Produced and presented by Russell Padmore(Image: Voters in Santa Monica. Credit: Getty Images)

They’re the 300 dollar subscription fitness bands being worn by a host of celebrity-backers in 2024. But who is the business leader behind the billion-dollar Whoop brand?The son of an Egyptian migrant to the US, Will Ahmed was always interested in sports. During his college years he started to notice the dangers of doing too much sports training. He describes this as a ‘rabbit hole’ as he began researching sleep and recovery patterns in professional athletes. This led him to create a fitness tracker company that is a 3.4 billion dollar venture today, attracting famous athlete-investors like Michael Phelps and Cristiano Ronaldo and taking on established names in fitness tech like Apple, Google, Garmin and Fitbit. We hear how he did it, and what challenges he’s faced along the way. (Picture: Will Ahmed in his office, wearing a Whoop device. Credit: Whoop)Presented and produced by Devina Gupta

After protests and political turmoil, we look at the challenges facing the new interim government.We'll hear from the biggest suppliers to global fast fashion brands and talk to students about their hopes and anxieties. Plus we have an exclusive interview with the country’s new central bank governor. Presenter: Nikhil Inamdar Producer: Jaltson Akkanath Chummar (Image: A garment worker at a sewing machine in Bangladesh)