Business Daily Folgen

The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ON, and find out how it helps sales when a top athlete wears their shoes.And as the debate around 'super shoes' rumbles on, are they really worth the expensive price tag? US marathon winner Kellyn Taylor tells us about the pros and cons of carbon plated shoes - which played a big role in marathon records being smashed in 2023.Presented and produced by Izzy Greenfield.(This programme was first broadcast in January 2024. Picture: Runners on a race track. Credit: Getty Images)

We’re used to fashion giants like adidas and Nike designing athlete uniforms for the Olympics and Paralympics. This year however, it’s likely we’ll see smaller labels on the podium. In this programme we hear from the diverse list of designers and learn why the fashion industry is so keen to work with sports stars. Presented and produced by Megan Lawton(Image: Portugal's Gabriel Ribeiro competes during the Skateboarding Men's Street Preliminaries of the Olympic Qualifier Series 2024.Image: Getty Images)

People arriving at Paris’s Orly Airport for the 2024 Olympic games will be able to take an underground train straight to Saint-Denis where most of the Olympic action is taking place.It's thanks to a line extension that opened on June 24. And that is just the ‘hors d’oeuvre’. The Grand Paris Express is a metro expansion on a massive scale whose aim is to transform the city from a normal-sized European capital to a metropolis the size of London. What could it do for the Parisian, and French, economies?(Image: Saint-Denis–Pleyel station in Paris, France. Copyright: Société des grands projets / Kengo Kuma & Associates / Sylvain Cambon)Presented and produced by John Laurenson