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Gambling has a long and complex relationship with sport. But betting is no longer a man's game. As women's sport grows, many companies are putting big money on its success.In the next programme in our series looking at women, sport and business, we find out how one football side came back from the brink via a deal with Sweden's main gambling operator, Svenska Spel. And we hear how England's victory in the Women's Euros could be a big win for the British betting sector.But as other sports look to sponsorship deals, some are calling for tighter controls on how - and to whom - bookmakers can advertise.Presenter/Producer: Alex Bell(Image: Kristianstads DFF face their rivals Djurgardens IF DFF in Stockholm, Sweden. Credit: Linnea Rheborg/Getty Images.)

In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at digital and streaming to reach fans instead. Reporter Sam Fenwick visits Burnley FC Women in the north of England. In 2021 they signed a ground breaking deal with TikTok to show every home game. And we hear from TikTok themselves – Rich Waterworth, General Manager for the UK and Europe explains what’s in it for them. Sue Anstiss is the author of Game On: The unstoppable rise of women’s sport. She tells us fans of all sports are consuming content differently now, and if women’s sport gets it right, there could be a big opportunity in the digital market. And Haley Rosen, founder and CEO of digital media company Just Women’s Sports explains her frustration at trying to set up a business in a growing marketplace which is lacking in investment and infrastructure. Presenter: Sam Fenwick Producer: Helen Thomas (Image: Burnley FC Women in December 2021. Credit: George Wood/Getty Images)

This year sees one of the biggest global events in women’s sport – the Women’s World Cup in Australia and New Zealand. It follows a very successful 2022 for the sector with record crowds watching England win the Women’s European Championship on home soil, Australia claiming the Women’s Rugby League World Cup and in the Women's Africa Cup of Nations, South Africa beat hosts Morrocco to take the title.In Business Daily’s series on women, sport and business, we speak to Haley Rosen, a former pro soccer player who now runs the digital sports media company Just Women’s Sports. When Haley stopped playing, she realised she couldn't access even basic information about women's sports, including fixtures, scores and all the other statistics available to those following male sports. Haley tells Sam Fenwick how she set up her digital media platform and secured more than $3.5 million in investment. They also discuss what needs to change to make sure female sporting stars are treated on a par with their male counterparts.Presenter: Sam Fenwick Producer: Helen Thomas(Image: Haley Rosen; Credit: Getty Images)