Hidden Brain Folgen

It's normal to feel drawn to people you share something with — whether that's a name, or a birthday, or a common background. But did you know that women named Georgia also gravitate toward the state of Georgia? And Virginias are slightly more likely to move to Virginia? Or that people with the last name Carpenter are actually more likely to be carpenters? This week on Hidden Brain, we talk about all the subtle ways we prefer things that have something to do with us, and why that means, for example, we prefer that IKEA furniture we built ourselves. This phenomenon — which we're calling the Narcissus Effect — can have much bigger implications than we might at first think.

The Greek poet Archilochus is known for the phrase, "The fox knows many things; the hedgehog one big thing." This week, we'll use this metaphor as a way to understand two different cognitive styles. The first is that of a tactician who is comfortable with nuance and contradiction (the fox), the second is that of a big thinker, motivated by one organizing idea (the hedgehog). We'll explore this idea through the story of a pioneering surgeon whose hedgehog tendencies led him to great triumphs, and a heartbreaking tragedy.

This week on Hidden Brain: coincidences. Why they're not quite as magical as they seem, and the reasons we can't help but search for meaning in them anyway.