Hidden Brain Folgen

This week on Hidden Brain: coincidences. Why they're not quite as magical as they seem, and the reasons we can't help but search for meaning in them anyway. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever googled something that you would never dream of saying out loud to another human being? Many of us turn to Google when we have a deeply personal or embarrassing question. And we're often more honest when we type our questions into search engines than when we answer surveys or talk to friends. Seth Stephens-Davidowitz, a former data scientist at Google, says our online searches provide unprecedented insight into what we truly think, want, and do. This week on Hidden Brain, what big data knows about our deepest thoughts and secrets. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you spend your money? On food, transportation, or housing? On shoes, cars, coffee, fancy restaurants? You might think you use money just to, you know, buy stuff. But as Neeru Paharia explains, the way we spend often says a lot about who we are, and what we want to project. We use money to express our values — by going to the local coffee shop instead of Starbucks, or by boycotting — or buycotting — Ivanka Trump shoes. We delete Uber; we refuse to fly United. We seek out or avoid Chick-fil-A. This week on Hidden Brain, the ways we use our money to tell stories about ourselves, and to ourselves. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.