Hidden Brain Folgen

Uber is built on the scourge of surge. When demand is high, the company charges two, three, even NINE-POINT-NINE times as much as normal for a ride. Riders hate it . . . but not so much that they stop riding. Yep, "dynamic pricing" has helped the company to grow into one of the largest taxi services in the world. What's the psychology behind it? Shankar sits down with Uber's Head of Economic Research Keith Chen to talk about when we're most likely pay for surge, when we hate it the most, and why monkeys would probably act and feel the same way. That's right. Monkeys. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many of us have heard that we should think positive... Visualize ourselves achieving our goals. But researcher Gabriele Oettingen finds, this isn't actually the best advice. Instead, we should use her strategy — which she calls WOOP. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Traffic. You hate it, we hate it, the rest of the world hates it, and unfortunately, our best efforts to curb it usually only make it worse. This week on Hidden Brain, we visit a few of the world's most congested cities, and investigate a few options to make driving safer and less maddening. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.