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Maybe she's born with it, maybe it's __________.The best part of waking up, is _______ in your cup!Got ____?If you can identify these brands based on tagline alone, it's possible you... are a 90s kid.The '90s were arguably the peak moment of advertisers trying to make an impression on us that could last for decades. They got us to sing their jingles and say their slogans. These kinds of ads are called brand or image marketing. And it became a lot harder to pull off in the 21st century. On today's show, we look back at the history of advertising, and two pretty unassuming products that totally transformed ads. This show was hosted by Sarah Gonzalez and Kenny Malone. It was produced by James Sneed, and engineered by James Willets. It was fact checked by Sierra Juarez, and edited by Molly Messick. Alex Goldmark is Planet Money's executive producer.Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

What if you could borrow money on the cheap and use it to pay for just about anything? The U.S. government can, and does, with U.S. Treasuries. But the market for Treasuries might be more fragile than we know. In this episode, Yesha Yadav of Vanderbilt Law School explains why. This episode was first published as a bonus episode for our Planet Money+ listeners. Today we're making it available for everyone. To hear more episodes like this, and to hear Planet Money and The Indicator without sponsor messages, support the show by signing up for Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

Remember pagers? They were huge in the 80s — these little devices that could receive short messages. Sir Mix-A-Lot even had a song about them! But then cell phones came along, and pagers more or less became obsolete.Except there's one group of people who still carry pagers: medical doctors. At a surprisingly large number of hospitals, the pager remains the backbone of communication. Need to ask a doctor a question? Page them. Need to summon a doctor to an emergency? Page them. And then... wait for them to call you back.Almost everyone agrees that pagers are a clunky and error-prone way for doctors to communicate. So why do so many hospitals still rely on them?On today's show: A story about two doctors who hatched a plan to finally rid their hospital of pagers. And the surprising lessons they learned about why some obsolete technologies can be so hard to replace.This episode was hosted by Jeff Guo and Nick Fountain. It was produced by Sam Yellowhorse Kesler. It was edited by Keith Romer and fact-checked by Sierra Juarez. It was engineered by Robert Rodriguez with help from Maggie Luthar. Alex Goldmark is Planet Money's executive producer.Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy