Megan Clasen, Partner at Gambit Strategies, shares her insights into digital political advertising for persuasion and mobilization. We discuss the role of social media ads relative to CTV and OTT advertising, as well as how political ads compete with corporate brands for inventory on these services. Megan also shares her experiences with Facebook's ad 'blackout' period during the 2020 campaign and how the Biden campaign responded to countering Trump's advertisements. ...And much more!
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Social Media and Politics Folgen
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Folgen von Social Media and Politics
196 Folgen
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Folge vom 08.01.2023Digital Political Advertising Beyond Social Media, with Megan Clasen
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Folge vom 23.12.20222022 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac SegestenThe 7th Annual Social Media and Politics Podcast Year in Review! A Mega Episode with lots of knowledge bombs - you'll simply have to listen to hear them all!Here is a gift of all the platform year in review reports: Facebook: Protecting People from Online Threats in 2022Instagram: 2023 Instagram Trend ReportGoogle: Year in SearchTikTok: 1) Year on TikTok: 2022, truly #ForYouTikTok: 2) What's Next 2023 Trend ReportPinterest: Pinterest Predicts 2022Reddit: Reddit Recap 2022Snapchat: Year End 2022Pornhub: 2022 Year in ReviewAnd the two clips played in the episode: SNL BeReal SkitZelensky DeepfakeSee you in January for new episodes! Share your thoughts or questions @SMandPPodcastKeep downloading, listening, and learning! <3
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Folge vom 11.12.2022Social Media, Citizen Journalism, and Activism in Africa, with Prof. Bruce MutsvairoProf. Bruce Mutsvairo, Professor of Media and Politics at Utrecht University, shares his insights on the role of social media and politics on the African continent. We discuss digital activism across countries, how structures like data bundles might lead to surveillance, and the growing role of influencers as reporters of news. The Special Issue call for citizen journalists is here.Here are the studies we discuss in the episode:The Janus face of social media and democracy? Reflections on Africa (2020)Is citizen journalism dead? An examination of recent developments in the field (2020)
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Folge vom 30.10.2022Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCraryZac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.