Social Media and Politics Folgen

Tatenda Musapatike, Founder and CEO of the Voter Formation Project, shares her insights on using social media to mobilize non-white voters. In her prior role at Acronym, Tatenda led the Expand the Electorate project, which used digital ads to register and mobilize Black and Latinx voters in 8 target states. In this episode, we discuss the results of Tatenda's work in the 2020 US election, the racial biases in data and targeting technologies, and how gender differences between Black voters might be overcome in future electoral cycles. Here's the case study from the Expand the Electorate project and more detailed white paper (requires email sign-up) - definitely worth a read! 

Baroness Beeban Kidron, Chair of the 5Rights Foundation, guests to discuss the recently launched Twisted Toys campaign. We chat about the role of awareness campaigns for tech advocacy, how policymakers respond to children's data protection issues, and the creative design process behind the Twisted Toys campaign.Check out Twisted Toys here!

Andrew Frawley, former Director of Marketing at Yang2020, shares his experience running marketing and digital strategy for Andrew Yang's 2020 campaign. Andrew discusses the role of social media for outsider campaigns, challenges in establishing growth on social media, and the role of podcasts for political campaigns. We also discuss campaign slogans, differences between outsider and mainstream campaigns, and Facebook groups as organizing hubs. Check out Andrew's website for more experiences from the campaign!