Social Media and Politics Folgen

Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica  by appealing to users' psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration. 

Maria and Ian are co-founders of Blue Wave Voiceover, a collective of professional voiceover actors lending their voices to Democratic campaigns. We discuss the role of voices in political ads, the back-end of reading political copy, and some of the differences between commercial and political voiceovers. We also demo the script reading process with real political ads, and change their tone to showcase what voiceover actors can do! Here's the final version of the ads we discuss in the episode: Mike Bloomberg | Ellen Lipton

Dr. Leticia Bode, Associate Professor at Georgetown University, discusses her research on social media and health misinformation correction. We break down several experiments that test the effectiveness of digital misinformation correction in the context of the Zika virus. We also talk about what the findings might mean for public health organizations' social media strategy in times of crisis. Towards the end, we also look at some of Dr. Bode's ongoing research investigating the coronavirus conversation on Twitter. The studies we discuss in this episode are:See Something, Say Something: Correction of Global Health Misinformation on Social MediaI Do Not Believe You: How Providing a Source Corrects Health Misperceptions on Social MediaA First Look at COVID-19 Information and Misinformation Sharing on Twitter