Anson Kaye, Partner at GMMB, discusses how a political advertisement for a campaign is crafted from concept to implementation. Anson has designed paid media for Hillary Clinton, Barack Obama, and Harry Reid, and he shares his insights into how the rise of social media platforms has influenced his work. We also look ahead into how the advertising landscape might look like in the 2018 U.S. Congressional midterm elections.
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Social Media and Politics Folgen
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
Folgen von Social Media and Politics
196 Folgen
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Folge vom 29.07.2018Paid Media and Political Advertisements for Campaigns, with Anson Kaye
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Folge vom 15.07.2018Email Programs and Digital Campaigning for the Democratic Party, with Matt ComptonMatt Compton, Director of Advocacy and Engagement at Blue State Digital, discusses how email programs are used for political campaigns and advocacy. Matt also shares his experience in working in digital communications for the Obama White House and the Democratic National Committee. We look ahead to the 2018 U.S. midterm elections and discuss trends in how the Democratic Party is using social media to campaign.
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Folge vom 01.07.2018Platforms and News Publishers: Digital Journalism in the Facebook-Google Duopoly, with Rameez TaseRameez Tase, Vice President of Audience Development and Insights at Axios, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.
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Folge vom 17.06.2018Advocacy for the Tech Industry, with Matt SchruersMatt Schruers, Vice President of Law and Policy at the Computer and Communications Industry Association (CCIA), discusses the work that CCIA does as a link between the tech industry and legislators. The CCIA represents the interests of large tech firms such as Amazon, Google, Facebook, and Netflix. We chat about the tech industry's position on GDPR, ePrivacy, and other regulations; the role of competition in tech; and how regulation might affect the Internet of Things.