Technology : NPR Folgen

These days, a strong social media presence can say a lot about your identity. Some do social media well — almost flawlessly — to the point where they can become influential enough to use their personal brand to make money. But what happens when a modest dad-type aspires for the allure that comes with having millions of followers? NPR's Ari Shapiro talks to Bloomberg reporter Max Chafkin about his month as an "Instagram influencer."

Kellogg's and other brands have pulled some online ads because of where they've ended up being displayed. But advertisers may be more worried about sites that generate fake traffic using bots.