TED Business Folgen

Today, a trailer from Am I Normal? with Mona Chalabi, a new TED Original podcast. ​​Everyone wants to know if they're normal. Is my body normal, is my brain normal, are my feelings normal? When it comes to defining “normal,” data journalist Mona Chalabi isn’t interested in averages: she goes beyond the spreadsheet and digs into the deviations, talking to experts, strangers (even her Mum!) to see the bigger picture. Along the way, she will tackle urgent, random and sometimes deeply personal questions: How long does it take to heal from heartbreak? How many friends should I have? What makes “good” sperm? And does normal even exist? Subscribe to Am I Normal? wherever you're listening to this.

What if your attachment to being a "good" person is holding you back from actually becoming a better person? In this accessible talk, social psychologist Dolly Chugh explains the puzzling psychology of ethical behavior -- like why it's hard to spot your biases and acknowledge mistakes – and shows how the path to becoming better starts with owning your mistakes. After the talk, Modupe and Dolly give examples from their own lives of what it means to break down defenses, and be truly "good-ish."

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.