TED Business Folgen

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

It's been 10 years since the death of Steve Jobs. Has Apple peaked after 10 years of Tim Cook's leadership, or is the best yet to come? Harvard Business School professors Youngme Moon, Felix Oberholzer-Gee and Mihir A. Desai debate the prospects for Apple -- and discuss the celebrities changing the way Hollywood does business, including Reese Witherspoon, Rihanna and more. After Hours is another member of the TED Audio Collective. For new episodes every week, follow After Hours wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.

Think capitalism is broken? Try cooperativism, says co-op enthusiast and researcher Anu Puusa. She lays out how cooperatives -- businesses owned, operated and controlled by their members -- can both make money and have a positive impact on the environment and local communities. With co-ops, Puusa says, doing good business and doing good at the same time becomes possible. After the talk, Modupe offers suggestions for listeners who are interested in participating in cooperativism. Hosted on Acast. See acast.com/privacy for more information.