Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. Hosted on Acast. See acast.com/privacy for more information.
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TED Talks Daily Folgen
Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format. Hosted on Acast. See acast.com/privacy for more information.
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2701 Folgen
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Folge vom 15.11.2019Why gender-based marketing is bad for business | Gaby Barrios
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Folge vom 14.11.2019What's really happening at the US-Mexico border -- and how we can do better | Erika PinheiroAt the US-Mexico border, policies of prolonged detention and family separation have made seeking asylum in the United States difficult and dangerous. In this raw and heartfelt talk, immigration attorney Erika Pinheiro offers a glimpse into her daily work on both sides of the border and shares some of the stories behind the statistics -- including her own story of being detained and separated from her son. It's a clear-eyed call to remember the humanity that's impacted by policy -- and a warning: "History shows us that the first population to be vilified and stripped of their rights is rarely the last," she says. Hosted on Acast. See acast.com/privacy for more information.
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Folge vom 13.11.2019How can we support the emotional wellbeing of teachers? | Sydney JensenTeachers emotionally support our kids -- but who’s supporting teachers? In this eye-opening talk, educator Sydney Jensen explores how teachers are at risk of "secondary trauma" -- the idea that they absorb the emotional weight of their students' experiences -- and shows how schools can get creative in supporting everyone's mental health and wellness. Hosted on Acast. See acast.com/privacy for more information.
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Folge vom 13.11.2019Cryptographers, quantum computers and the war for information | Craig CostelloIn this glimpse into our technological future, cryptographer Craig Costello discusses the world-altering potential of quantum computers, which could shatter the limits set by today’s machines -- and give code breakers a master key to the digital world. See how Costello and his fellow cryptographers are racing to reinvent encryption and secure the internet. Hosted on Acast. See acast.com/privacy for more information.