On the character's 50th birthday, we hear from the boss of the Japanese company which created her. Sanrio CEO Tomokuni Tsuji took over from his grandfather who founded the company in Japan. The company struggled to be profitable for years - we find out how under the leadership of Tomokuni Tsuji, the brand has grown to a trillion yen company, and speak about some of the challenges around counterfeits.Produced and presented by Mariko Oi(Image: A woman poses with Hello Kitty plushies at the exhibition CUTE in London, United Kingdom on January 24, 2024. Credit: Getty Images)
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Folge vom 01.11.2024Business Daily meets: Hello Kitty
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Folge vom 31.10.2024Spilling the tea on matchaOnce difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains. The matcha tea industry is projected to reach US$5bn in revenue by 2031.We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.Plus we hear from producers who say the industry needs regulation.Presented and produced by Megan Lawton(Image: Matcha tea in a cup. Credit: Getty Images)
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Folge vom 31.10.2024Investing in escape roomsThey’re the interactive games where players race against the clock to solve puzzles and break free. And now major brands are tapping into the trend. Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too. And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.Presented and produced by Deborah Weitzmann
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Folge vom 29.10.2024The Murdoch succession sagaIt has already inspired the hit HBO television series Succession, but now Rupert Murdoch’s family drama is playing out in real life in a courtroom in the US state of Nevada. The 93-year-old media mogul is trying to change the terms of a family trust he made years ago that states that after his death, his four eldest children should get equal voting rights in his empire. Murdoch wants to alter it to give his eldest son Lachlan greater control. We hear from outside the courtroom, look back at Murdoch’s extraordinary career, and talk to two people who know the Murdoch family story well. And we reflect on what the court case might mean for one of the world’s most powerful media empires. (Picture: Rupert Murdoch arriving at a courthouse in Reno, Nevada. Credit: Reuters)Presented and produced by Gideon Long