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It might seem like a step forward when advertisers want to appeal to a historically marginalised community, but the use of the LGBT rainbow flag by companies and organisations has become a bone of contention. If an investment company changes its logo to a rainbow background is that a genuine attempt to support LGBT rights, or a cynical marketing ploy? In short, is it rainbow washing? Jamie Love, marketing director of Edinburgh Pride tells us how potential event sponsors are vetted, plus Leticia King James who’s the vice president of diversity inclusion and belonging at logistics giant GXO explains why her company is sponsoring small, regional Pride events. We also hear from Kathy Caton, founder of Brighton Gin who explains why a 365 day commitment to diversity is vital for companies marketing to the LGBT community. Julia Smith-Eppsteiner, a senior strategist at branding company Future Brand explains how accusations of rainbow washing can be avoided and Paul Thompson, co-owner of LGBT Capital explains just how lucrative the LGBT market is.Presenter: Elizabeth Hotson Producer: Elizabeth HotsonPicture Description: Pride in London 2022, Picture Credit: Getty Images

Victoria Craig whisks us off to the Greek island of Tinos to find out about a Greek government strategy to prevent over-tourism. On this virtual vacation, you'll meet an artisan cheesemaker, some travellers, and a restaurant owner to find out whether the government strategy to promote travel to less well known destinations is working, or even welcomed. There are concerns the strategy could erode traditional ways of life on the Greek islands and in the Greek villages tourists don't often reach.Presenter: Victoria Craig Production: Stephen Ryan and Dimitris Zivopoulos Image: Cheese making in Tinos; Credit: BBC

New forms of electric transport are revolutionising the way we travel for both work and leisure. Soaring gas prices around the world are encouraging people to look for alternatives such as electric bikes, kick scooters and mopeds.Tara Holmes visits a new bike shop in the Peak District in England, and speaks to husband and wife team, Richard and Madeline Bowker, owners of Criterium Cycles, and gets the chance to try out one of their best-selling e-bikes. The global market for e-bikes today is worth $35billion.From there, Tara travels to Nottingham to try out an electric kick scooter for the first time on a public road. She also speaks to Kfir Ben Shooshan, founder of Inokim, an e-scooter company based in Tel Aviv in Israel.We also hear from people who believe the shift to electrification is happening too fast with safety concerns being ignored. Nikhil Inamdar reports from Delhi in India where two people from the same family died following a scooter battery explosion. Professor David Greenwood, an electrification expert at Warwick University in the UK, offers some tips on how to avoid buying unsafe vehicles. And, Augustin Friedel, an independent analyst and mobility expert from Germany reveals which countries are most encouraging new forms of electric transport and how this is being done safely.Presenter/producer: Tara Holmes (Image: A person riding an electric bike; Credit: Getty)