Pernilla Nyrensten made history when she became the first female founding CEO to float a company on the Stockholm stock exchange since the its inception 160 years ago. She started her retail business, RevolutionRace in 2013 just less than $30,000 today the firm was recently valued at around 1 billion dollars. Pernilla's journey has not been without challenges - she's been told, by men, that women should only run hobby businesses and that running a public company is too hard and stressful for women. Pernilla tells Sam Fenwick that the sexist comments motivated her to pursue her dream of running a successful retail business, and how she hopes to be a role model for other aspiring female entrepreneurs.Presenter / producer: Sam Fenwick
Image: Pernilla and Niclas; Credit: Pernilla Nyrensten
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Folge vom 12.08.2022Business Daily Meets: Pernilla Nyresten
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Folge vom 11.08.2022Sweden’s light time economyWhat’s it like to live in permanent daylight for part of the year? Elizabeth Hotson travels around Swedish Lapland to see how one of the most modern economies in the world takes advantage of the twenty four hour summer sun. Elizabeth finds out how a hotel made of ice is kept frozen with solar power, and why the midnight sun is vital to the ancient tradition of reindeer herding in northern Sweden. We also hear how Sweden’s mountain and nature tourism industry developed and why modern businesses like bars and restaurants can capitalise on the never-ending daylight. Plus, we hear from visitors experiencing the midnight sun for the first time.Producer: Elizabeth Hotson Presenter: Elizabeth HotsonPicture Credit: the midnight sun in Sweden via Getty Images
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Folge vom 10.08.2022The fight for digital privacyA new breed of tech firms is aiming to revolutionise consumer rights online – making us invisible to advertisers unless they pay us for our data.Presenter Ed Butler visits London-based start up Gener8 and speaks to founder Sam Jones. Sam explains how digital marketing works – and what individuals can do to prevent information being collected – or make money from it.We also hear from Brendan Eich, co-founder and CEO of US firm Brave, it’s promoting a similar “earn while you browse” model. And it has 25 million active monthly users. And, Ed asks, if everyone increases their privacy, what will that do to the modern digital economy?Presenter/producer: Ed ButlerImage: Women in Tokyo looking at phone. Credit: Getty
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Folge vom 09.08.2022Managing our National ParksApproximately 6% of the Earth’s land surface is covered in National Parks – but what does it take to look after these rare and special landscapes? We go beyond the tourist trails to hear about the challenges and opportunities facing the people managing the parks.Presenter Laura Heighton-Ginns meets the president of Gorongosa in Mozambique, a park that’s powering the local economy. Gorongosa has become the region’s largest employer and operates a number of side businesses to help with its funding.Laura also visits Dartmoor in the South West of England, which has seen government financial support cut by nearly half over the last 10 years.And she finds out about the oldest protected area in the world – and why its future is uncertain.Presenter/producer Laura Heighton-Ginns.Image: Gorongosa National Park. Credit: Gabriela Curtiz / Gorongosa National Park