Hidden Brain Folgen

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world.

We get messages all the time from listeners who say Hidden Brain has helped them to think differently about the world, and about themselves. As producers, nothing is more rewarding or gratifying. Today, we bring you a listener story that especially moved us. It’s a tale about two friends, and how our show played a small role in their dramatic story.

If you've taken part in a religious service, have you ever stopped to think about how people become believers? Where do the rituals come from? And what purpose does it all serve? This week, we bring you a 2018 episode with social psychologist Azim Shariff. He argues that we should consider religion from a Darwinian perspective, as an innovation that helped human societies to grow and flourish.