Hidden Brain Folgen

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on Hidden Brain, we talk with psychologist Michael Slepian about the costs of secret keeping.

It's easy to spot bias in other people, especially those with whom we disagree. But it’s not so easy to recognize our own biases. Psychologist Emily Pronin says it’s partly because of our brain architecture. This week on Hidden Brain, we explore what Pronin calls the introspection illusion.