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Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician. How does this move benefit the college? How does this move benefit Mr. Worldwide?In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.Related Episodes:The monetization of college sportsThe Olympian to influencer pipelineFor sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The once-thriving Japanese hamlet of Nanmoku was known for its silk and timber industries. Today, it is the country's most aged village, with two-thirds of residents over age 65. On today's show, how the Japanese government is trying to address rural depopulation and attract younger residents to villages like Nanmoku. Related listening: Japan had a vibrant economy. Then it fell into a slump for 30 years (Apple / Spotify) Japan's ninja shortage For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Reclassing, when a student repeats an academic year by choice, is a popular way for kids trying to land a spot in a top college athletics program. But it can also come with some heavy costs. Today on the show, we explore the reclassing phenomenon and pressures kids and their parents face in a competitive environment for young athletes. Related episodes: Should schools be paying their college athletes? (Apple / Spotify) The monetization of college sports (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy