Business Daily Folgen

Large companies have slashed their digital marketing budget. Airbnb and Procter & Gamble made such a cut in recent years, after coming to believe the cost doesn’t necessarily translate to increased sales. They follow in the footsteps of eBay who, in 2013, announced it would cease paying for ad sponsorship on Google. Economics professor Steve Tadelis, who led eBay’s research into this, explains how they came to conclude advertising wasn’t worth it. Also in the programme, brand safety advocate and co-founder of Check My Ads Nandini Jammi explains how the modern digital ad market works, and where some doubts lay about its effectiveness. Luke Smith of marketing consultancy Croud says companies need to be clearer in what they want from digital marketing, in order to get the most out of it. But what if the market is overvalued as a whole? Former Google employee Tim Hwang, author of ‘Subprime Attention Crisis’ says we might be looking at an inflated market that could threaten a financial crash online. Producer: Frey Lindsay. (Picture credit: Getty Creative)

President Biden hosts a virtual summit this week as the US seeks global climate action. But can he convince the rest of the world to go further and faster on cutting carbon emissions when the country has been out of the game for the past four years? Justin Rowlatt asks former US climate envoy Todd Stern and Isabel Hilton, founder of China dialogue. And, in a world where some countries are rolling back protections, can consensus still be found? We hear from the heart of the Brazilian rainforest, where the environmental police say they are losing the war against the loggers. Lisa Viscidi, director of the energy and climate change programme at the Inter-American Dialogue think-tank, says the summit provides an opportunity for Latin American countries.Photo: Climate protestors in Lyon, France hold up a sign saying 'SOS' (Credit: Getty).

In 2016 when producer Georgia first met him, Demille was a cycle courier in his early twenties, taking his company to a tribunal over better working conditions. He was fired-up, political, and excited about a case he would go on to win.For the past five years, Georgia and Demille have been meeting and recording.Demille’s story is one of being young and trying to stay afloat in the gig economy; of resilience and hope and trying to find control over his city and life.