Business Daily Folgen

How the shipping industry has fared in 2020. Ed Butler speaks to Lars Jensen from SeaIntelligence Consulting about the ups and downs of the shipping industry during the pandemic, in a year that has seen a collapse in economic activity, but a boom in online shopping. And Bridget Rosewell, commissioner for the independent National Infrastructure Commission in the UK, explains why disruption to supply chains could cause businesses to rethink the way they ship goods around the world. (Photo: A cargo ship is unloaded at the UK port of Felixstowe, Credit: Getty Images)

Unilever in New Zealand is the latest firm to trial a 4-day week without cutting pay. Manuela Saragosa speaks to Paddy Gamble, the CEO of Perpetual Guardian which manages trusts, wills and estate planning. A couple of years ago they put their 240 staff on a four-day week but paid them for five. He says productivity has gone up since they introduced it. Charlotte Lockhart runs a global campaign for a 4-day week and she says its easy to do and its doesn't cost very much. But Marc Effron, president of The Talent Strategy Group, a global human resource management consultancy firm says a four day week doesn't actually improve productivity.(Picture credit: Getty Creative)

How do brands strike the right tone in their Christmas adverts when many consumers have taken a financial hit? Elizabeth Hotson goes on an advertising odyssey and talks to Sarah Traverso, Group Director of Integrated Marketing and Content for Coca-Cola in the US, a company so central to Christmas advertising that some think Coca Cola invented Santa Claus. A myth quickly debunked by Ann Christine Diaz, the creativity editor at Advertising Age. What is the secret behind a successful Christmas campaign? A question for Simon Lloyd from DentsuMB, who was until recently the creative director of the advertising agency behind the John Lewis department store Christmas adverts. Global advertising spend is expected to contract by 10% ( $63bn) this year and with people spending so much time at home during the pandemic, the focus has gone to online advertising and social media, as James McDonald, Head of Data at the World Advertising Research Center, explains. Producer: Elizabeth Hotson(Photo: socially-distanced Santa Claus in a mask in New York City, Getty Images)